Whether a product is new to the market or needs to refresh its image in the eyes of consumers, concepting is the essential creative process that brings a product to life.
Whether a product is new to the market or needs to refresh its image in the eyes of consumers, concepting is the essential creative process that brings a product to life.
It’s no big deal to make diabetes a small part of patients’ lives with this innovative, pocket-sized insulin inhaler.
A nod to the product's MOA (lysing, thus effectively "melting", urate crystals) and the historical moniker of the disease.
Learning to spot the signs of what may be early onset Alzheimers Disease enables HCPs to get a head start on its treatment.
People suffering from COPD can fall into the habit of secluding themselves away from environmental triggers for their disease. Grant them the freedom to get out and live their lives.
Taking the inherent negative (a scary, huge needle!) and leverage it as a positive against gels, the standard form of testosterone replacement therapy.
An established fixed-dose combination treatment for glaucoma in a new, potent, preservative-free form.
Keeping bipolar disorder and schizophrenia under control by getting to the "heart" of the matter.
Introducing a whole new attitude in treatment to prevent HIV.
When discussing MOA and clinical endpoints, sometimes the patient benefit that a successful treatment bestows can be taken for granted.