Technology enables us to communicate faster than ever. The often transient and nonpersonal delivered nature of these tactics often require a unique approach to presenting messaging and data to capture and hold the reader's attention.
Technology enables us to communicate faster than ever. The often transient and nonpersonal delivered nature of these tactics often require a unique approach to presenting messaging and data to capture and hold the reader's attention.
Prominent call to action for first-line use of this anti-glaucoma treatment.
This iPad-viewed tactic was rolled out at a European oncology congress. Users could interact with the virtual patient image and choose what tests they wanted to perform on him, whereupon results were immediately displayed.
One measure of clinical efficacy for patients with cystic fibrosis is how well they can breathe (forced expiratory volume exhaled in one second).
Hot flashes can be an awkward condition to talk about. The Brisdelle Website provides background information about the treatment and condition and helpful tips for conversing with the doctor as well as saving money on Brisdelle.
Digital or interactive visual aids may be ubiquitous, but reps still need to be trained on how to use them. This excerpt instructs reps how to introduce a visceral disease aspect to the metastatic breast cancer treatment landscape story in their digital sales aid.
This ad animates to ask the not so simple question of whether an everyday objection can become an obstacle to a patient with rheumatoid arthritis.
This interior swipe page of this panel describes the clinical and lifestyle background of a hypothetical patient with advanced prostate cancer and why he would be an ideal patient for treatment with Vantas.
A precursor to detailing off of an iPad, this CLM device enabled a rep to describe the MOA behind the progesterone-based contraceptive, Natazia.
This excerpt from a storyboard for a video wall describes how animation builds to display the key messages of this metastatic breast cancer treatment.
Screenshot from a disease-awareness video that describes how hyperuricemia, the precursor to gout, occurs.